You Put the Customer First

We continue to improve the shopping experience for retail customers with valuable savings options and an improved product assortment.

Let’s start with the popular ExtraCare loyalty program, which saved our approximately 70 million active cardholders nearly $4 billion in 2015. Moreover, it has allowed us to personalize circulars based on the categories and products that interest each customer most. Customers who shop the health and beauty aisles are enjoying an expanded product assortment and a variety of other in-store enhancements. We focus on selling sustainably sourced products and evaluate them for potentially harmful ingredients. Following our exit from tobacco sales, we’ve expanded our Better-For-You healthy foods offerings in key segments such as nutrition bars and high protein snacks. The result? Nearly 75 percent of customers have said that they intend to shop us more for on-the-go snacking. Shoppers also increasingly choose our store brands, sales of which are growing at more than double the industry average. Our customers value the lower prices of these high-quality alternatives to national brands, and we benefit from the higher margins they provide. Our latest offerings include CVS Health® branded health products, Gold Emblem Abound™ healthy food, and our Beauty 360™ line, to name just a few.


of CVS Pharmacy front store sales are generated by store brands


of front store transactions use the ExtraCare card


unique store brand products